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PROMISE™ GROUND ZERO MEMORIAL CROSSİ TO BE SEEN ON TV!
Mentor, OH – Oct 22, 2002 – With virtually no money spent on advertising so far, the creators of the Promise™ Ground Zero Memorial Crossİ have been able to keep their business alive mostly through the buzz being created by way of “word of mouth”.
While PROMISE TWTR Inc. has been pleased with the results from its grass roots efforts, the company’s wish has always been to spread the story of the Cross at Ground Zero to all parts of the country.
That wish has just come true.
Promise, a Cleveland area start-up that designs products to help people remember, and the creators of the exclusive Promise™ Ground Zero Memorial Crossİ recently signed a marketing contract with a national direct response television company.
Promise signed the agreement with Kansas City-based Mediacorp Worldwide, an international marketer and distributor of consumer products, after MCW contacted them several months ago.
A 60-second direct response television commercial of the Promise™Ground Zero Memorial Crossİ will be aired in different markets throughout the country, beginning the end of October, Sandy Vettel, founder of Promise said. If those marketing tests are successful, a national roll-out will follow.
Earl Pardo, marketing manager for MediaCorp is optimistic. Pardo told Vettel that the consumer group response to the PGZMCross was very moving.
“We received very emotional comments from the consumer group we showed the Promise Ground Zero Memorial Cross to. They really loved the story behind the product!” Pardo said.
Promise has heard the same poignant responses from their customers as well. Vettel said that the cross pendant is extraordinary and seems to evoke much emotion from the majority of buyers.
“People seem to be ready to have that one special connection to the events of 9/11. The cross seems to fulfill that need,” Vettel said. “It is clearly much more than a piece of jewelry.”
The commercial will give Promise the national platform needed to continue to share the uplifting story of the Cross at Ground Zero.
“Without this national campaign, we would be hard pressed to reach all those who might benefit from hearing that amazing story and also from wearing the Promise Ground Zero Memorial Cross,” Vettel said.
Vettel maintains that the story of the Cross at Ground Zero is a fairy tale of sorts. “In its simplest form, it’s a story of good triumphing over evil. Who doesn’t want to believe in that?”
Word of mouth has placed the cross pendant in homes all over the country and as far away as Great Britain, according to Vettel. She said both she and her partner, Roderick Johnson, are very committed to keeping emotionally connected to their customers.
"We wish there were a way to reach and know each and every customer on an
invididual basis, but for now it’s also important to get the cross into as many lives as possible," Vettel said.
“The Story of the Cross is so pure and simple, we want our marketing efforts to reflect that purity and simplicity.”
Marketing the PGZMCross is also in sync with the company’s core purpose of bringing comfort to people through remembrances that touch the heart and speak to the soul.
This article courtesy of http://www.buy-cross-dressing.info.
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